I can’t tell you how many small business owners have told me “I just need a simple web site”. Putting your business on the web is more than buying a web domain… it is the core of your online ecommerce solution.
Even if you have a brick and mortar business, your web site address should be on all of your business cards, on your letterhead and in your every one of your ads. If someone is considering getting in their car and driving to your establishment, it will help convince them if you have a welcoming and informative site.
Your ecommerce web site can act as a broadcast medium, providing pictures, maps, audio ads or information, video tutorials or product demonstrations.
Most of all, it tells people what you can do for them. Answer their questions; solve their problems; save them time and money.
While XSite Pro is fairly new it’s a great piece of web site design software for those who are into Internet Marketing and putting up a lot of web sites. The trend lately is for more “niche” sites and fewer large, rambling sites that try to cover everything under the sun.
I’ll start off with a review of the basic types of web design software, then later on I’ll go into detail on some of the wysiwyg html editors I’ve used.
The recent shift to Flash audio and video has enabled audio and video to be streamed (actually a progressive download) from your own web host server.
To understand web site content management, imagine your home page is like a store window… it should grab their attention, intrigue them, persuade them to come in and look around.
Your ecommerce web site design should not reflect your personal taste, but the taste of your target market. The basic design depends on whether your visitors are young or old, staid or hip, male or female.
